- Add: Yangtze River Plaza, Zhengzhou City, East Main Street, 10th Floor, Block A
- Tel: 400 886 5286、 0371-6639 9268
- Fax: 0371-6322 1730
- Email: [email protected]
One, the market background
Current, have the goods (trans regional sales); but a lot of goods sales,sales is very dangerous. The manufacturer or distributor, sales of regionaldistributors is very headache, referred to as a "channel problem", will givethe original sales network has a very serious damage, the market share a great hindrance.
It is usually the result of dealers in order to seek the maximization of profits, the harm it may cause the price confusion, the other dealers to lose confidence in the product, the consumer boycott; heavy influence firmreputation and brand reputation, and even affect the survival and development of enterprises. So, each manufacturer or dealer rack sth., many methods are adopted to prevent the goods, such as, from the sales of products based on regional difference in color, specifications, packaging, area code, but areineffective.
Two dimensional code anti-R & D solutions -- through the application ofmobile phone two-dimensional code, DNA management of goods, do identificationminimum commodities unit, can effectively solve the above problem.
Two, project overview
Two dimensional code anti-R & D solutions, refers to the combination of two-dimensional code security, logistics management system, using the two-dimensional code technology and wireless network communication technology, in product warehousing, distribution to the distribution channels in each link,the two-dimensional code on the enterprise product minimum units of code management, sales area of code loading information, and through scan coderecording, tracking product code, the circulation link monitoring products,realize the commodity information interaction between producers,distributors, consumers of goods phenomenon, real-time monitoring, as "the installation of cameras in traffic intersection".
The two-dimensional code
3 design principles
3.1 practical: convenient management way; consumers to use simple, easypopularization;
3.2 economic: comprehensive consideration of system performance and price,the ratio of performance to price to achieve optimal;
3.3 advanced: follow the norms of international standards and domestic and international requirements; with computer technology, network communication technology and preventing the latest technology development trend;
3.4 scalability: through modular design, can extend the system scale, meetbusiness demand growth;
3.5 security: encoding support multiple encryption; the number of high-tech means to ensure data security and physical security.
The 1 Principle
The program is based on the two-dimensional code as the information carrier,to the mobile phone terminal as a tool for data querying, to carry out anti channel conflict. The cellar wine as an example, its working principle is as follows:
The two-dimensional code
2 dimensional code anti-R & D system.
A two-dimensional map
2.1 commodity identification code generation system
Generates a random encryption and digital using random encryption technology,stored in a large database system, give each a product only "identity code".
2.2 commodity identification code identification system
With the commodity identification code generation system interconnection technology, ensure that each group of commodity identification codes arevalid, marking the manufacturers confirmed, on the production site, special identification code equipment the ID code implemented in the product or labelon the surface. At present there are plain and cipher two mark varieties available.
2.3 the commodity status query system
In the mobile phone application to two-dimensional code system, mobile phoneterminal application software interface, provide convenient inquiry commodity information for market inspection, the vast number of consumers (sales area)function.
2.4 CTS alarm and tracking system
Mobile phone code scanning, once found the query area and sales area of different commodities, the system automatically records and by telephone, SMS or website prompt management, causes the enterprise prompt understandingwhere there is selling phenomenon, and then return to verify, as punishmentevidence. The system can also generate sales statistics, provide the basis for the strategy of sale next step for enterprise development.
2.5 commodity logistics goods fleeing preventing system
Two dimensional code makes digital logistics management of goods with a personalized. Enterprise managers can remain within doors on the system to understand the commodity whether goods and statistical information, map out a strategy, to provide a scientific basis and information for enterprise decision support rigorous. The enterprise market management personnel or dealers can always spot commodity sales area, more accurately grasp the market dynamics, to carry out targeted marketing strategy adjustment.
2.6 product quality tracking system
When the product quality problems, according to the commodity identificationcode query to the production information, the product that ultimately,tracing the query according to the product information database, you can quickly to recall the products in question, causes to find quality accident,responsibility.
* a goods yard, goods are sold, copy other when validating the system willprompt "products have been sold, please buy with caution" information, ifphishers are copied, when genuine sold, copy other is difficult to sell, this makes counterfeiters unprofitable, resolve to give root nature from the"benefit".
3.2 anti tamper
* anti-counterfeiting code once generated, cannot tamper;
* even malicious alter, anti-counterfeiting code modified will not pass theverification system.
3.3 anti malicious queries
* Double two-dimensional code design, query layer for numerous queries, anti-counterfeiting layer for one-time queries;
* does not affect the normal recognition;
* not to increase the burden of the background.
3.4 anti attack
* access to cyber source user access authentication and strict control of;
* for multiple encryption of data, data security protection, securityintercepted information cannot understand its meaning.
Four, the superiority of the plan
Two dimensional code anti-R & D solutions, the application of two-dimensional code technology to make accurate and secure identification of key commodity information, by the vast number of consumers query, foreign branches orinspector verification, help enterprise to promote the orderly flow of goods in the distribution network, to achieve the strict supervision and control,to improve the level of channel management of enterprises, and reduce theavoid the channel risk, improve product quality, establish a corporate brand,reduce enterprise and consumer losses, improve customer satisfaction.
1 security and anti Cuanhuo integration: anti-R & D is placed on the label,the goods are not covered or erase, or consumer that is fake, convenient to make accurate judgments and rapid response to it, set up early warning platform with the power of consumer goods, calm in the conflicts, the harmonious operation of the whole distribution system;
2 the technical means for the marketing strategy: establish goods fleeing preventing defects platform, will scan code information is sent to thesystem, enterprises obtain real-time data channels, timely monitoringdealers, falsifying evidence collection;
3 unique identity, information integrity: give each commodity only two-dimensional code -- "DNA", including product shipment, distribution, multipleshipments, final consumption of all aspects of the information, to realize from the category of bar code to batch, single product barcode leap;
Reduce inventory 4 dynamic tracking, logistics process: from manufacturers -distributors - two dealers, three dealers, each shipment can be identity code scanning acquisition information, update the data through a dedicated network dynamics. The system can according to the enterprise actual demand, sales area to set up product, complete the rapid transfer goods, reducing inventory;
5 easy to use, the statistical information in a timely manner: suitable forall walks of life in large, medium and small enterprises, enterprises can notchange the existing production process, not to increase the management personnel, not to increase the storage condition easy application. Statistics and query in real time, to lay the foundation of enterprise scientific decision;
6 advanced technology, low cost: automatic identification system, advancedappearance, completely replace the time-consuming inefficient manualregistration, seal, the outer box check codes and other traditional means,greatly reduce human error rate anti-counterfeiting and anti channel conflictand cost.